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What's new?


Discover more about L'Oréal Professionnel cutting-edge launches and innovations.


[NEW]

Majirel

[OTT] Odor Trapping Technology



The color performance you love.

with less odor & easier mixing.


  • 2X less ammonia odor.
  • 3X more caring.
  • Even rich color from root to tip.
  • Up to 100% grey coverage.
  • Vegan formula.
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Keratin Alpha Sleek.


Transform hair for two weeks of smooth, frizz control*. 


*Consumer test after 4 application 67 consumers.

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Absolut Repair Molecular.

MOLECULAR REPAIR PROFESSIONAL ROUTINE


Repairs 2 years of damage in one use*.



*Instrumental test at the cuticle level after application of Shampoo + Mask + Oil

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Our in-salon services.

Amplify your salon's performance by integrating L'Oréal Professionnel's signature in-salon services.

iNOA

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French Balayage

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Metal Detox

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Absolut Repair Molecular

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Welcome to our world.


Pushing the boundaries of science and technology.

Since 1909 L’Oréal Professionnel has supported

professional talent through our obsession with innovation,

tech and safety for stylists and women.


Acting under ambitious sustainability commitments

following the L'Oréal for the Future program, L'Oréal

Professionnel offers the best-in-class innovations in terms

of performance and positive impact.


Get inspired by other L’Oreal Professionel salons.


Commitment - We act for the planet.

We are on a journey to sustainably change the way we operate.We have made great strides in some areas but need to make more progress in other areas.

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Head Up - for hair pro’s mental health


Our free mental health training program by hair pros

for hair pros.

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My Hair [iD] The ultimate professional color app.


The first professional color tool to accompany your service and create a personalized color experience for your client.

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By product range.


Discover L'Oréal Professionnel's cutting-edge ranges, each expertly formulated to provide tailored

solutions and transformative, salon-grade results for every unique hair need.


By hair tools.


AirLight Pro

Dry with the speed of light. Without damage.*


* Instrumental test, AirLight Pro vs. naturally dried hair.

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Water Saver

The first handshower to save up to 69%.*


*Water flow reduction compared to average salon flow.

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SteamPod


Unlimited hairstyles for all hair types.

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By product category.


Master every client need with L'Oréal Professionnel's comprehensive range: from iconic color to advanced care,

expert styling, and high-performance salon tools.


Hair color

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Hair care

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Styling

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Hair tools

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SEE ALL PRODUCTS


Follow us on other platforms.


The essential destinations for hairdressing inspiration and keeping up with the latest hair color trends.


L'Oréal Professional’s education and inspirational content.


Step into a new era of excellence and development with L'Oréal Access, your exclusive platform dedicated to inspiration, education, and privileged access to all the resources you need to elevate your craft and enrich your clientele.

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Always supporting hair

professionals.


Tag #lorealpro to be featured.


Questions on hair? Ask us 24/7 on Instragram & TikTok.

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Looking for cutting-edge hairdressing inspiration? You've found your ultimate channel.

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